Value ads

Investing in media businesses is difficult, and investing in digital media perhaps more difficult still. Just working there isn’t necessarily easy. Nearly 30 years ago this correspondent aspired to work in advertising – specifically copywriting – having been attracted by the published work of David Ogilvy, founder of Ogilvy and Mather, and the author of a number of very readable books on advertising, including Confessions of an Advertising Man and Ogilvy on Advertising..

Value ads