Tangled web

In April 1999, Rick Levine, Christopher Locke, Doc Searls and David Weinberger created a website called Cluetrain. The Cluetrain Manifesto was a modern day reworking of Martin Luther’s 95 Theses – the pamphlet which, nailed to the door of the church at Wittenberg, is credited as having triggered the Reformation.

Tangled web